In conclusion, I feel that the event "Ultimate Magic" did make good use of the 8ps in the marketing mix to promote itself. The selection of The Arena suits the event’s theme as it goes well with the concept of urban illusion in the city. And since it is located at Singapore top entertainment district, it naturally will attract in many potential customers and also providing free advertisement to both The Arena and also "Ultimate Magic". The careful pricing of the ticket fee is quite reasonable as it indicates that the amount of money you paid for admin fee reflects the level of entertainment you will receive at the end of the show, eventually feeling that the amount of money spend is of a certain value.
However, I feel that there are certain areas where "Ultimate Magic" can improve on. Firstly, the duration of the show is relatively short. As audiences travel a long way to watch their performance, it would be quite depressing if the event were to last for only an hour, therefore an extension of additional 30 min or so can be the solution to this problem. Secondly, I feel that there is a lack of promotional effort locally. The reputations of both the illusionists did stretch all over the globe, but locally, very little advertisements and commercial ads were used to promote this event to Singaporeans. And from the observation conducted on that day, it seems that most of the audiences are foreigners. Only a small hand are Singaporeans. Hence I feel that they should put up more notices or road show to publicize this event. It would be a waste if such a wonderful event is not well known locally!!!
All in all, I’m still satisfied in the event as it is really a whole new experience for me and that if there were a new series of shows performed by them , I would be likely to patronize the event to relive the experience again!!!!
2:30 AM