The event "Ultimate Magic" packaged itself with firstly, its location. The collaboration with The Arena allows audience to enjoy a free complimentary drink as they watch the performance, which in other word a service bundle where entertainment experience and beverage is sold to customers in a single ticket price.
The distribution channel for the event is mainly SISTIC as it is the main ticket distribution centre. In this way, the event is made known to the public when they browse through SISTIC official website searching for the latest event happening in Singapore. Other then SISTIC, "Ultimate Magic" also work with Pay Pal as the mode of payment for online ticket purchases. This is an alternative distribution channel other then just using SISTIC.
I feel that other then packaging with The Arena, the event also package together the intangible experience. Other then just offering pure entertainment, "Ultimate Magic" package together entertainment and a form of high class luxurious experience. By purchasing a ticket to the event, it entitles you to an hour of high-class entertainment where the performers were really close to you as they perform and because the seats are small in number, you feel as though they are performing just for you solely. It is this experience that differs from other magic performance where it is held in a big theatre. Therefore I feel that the usage of this marketing strategy is quite effective as it leaves a good and deep impression in me.
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