The most common type of partners will be the government agencies. "Ultimate Magic" works closely with Singapore Tourism Board(STB) so as to promote their event to the tourists who are looking for night time entertainments. The event’s information can be easily obtained in the STB’s website; this will enable the event to be well known to foreigners who might be the potential customers as well.
The event also has partnership with many other companies like for example SISTIC which helps to sell tickets for the event, The Arena itself as they provide the space for the event to be held. Other partnership includes working with Pay Pal, which is one of the top online payment methods, ABN-AMRO as the official card for the event as stated in the brochure, Island as the official spirit of the show where their spirits were used as part of the performance.
I think that the event did made use of their partnership to their advantage. Endorsed by the Singapore Tourism Board, this is Singapore’s’ first permanent illusion show. Having the support of the STB makes the event more significant and also a more promising one too. The million-dollar contract between the duo and The Arena shows that their partnership will benefit both parties as more recognition will be gained by the duo and more businesses will be brought in to The Arena. Hence I do feel that they did made good use of their partnership to benefit both Singapore and The Arena.
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