close your eyes and let the feel comes to you: 2.5 Facilitating Component: Promotions

2.5 Facilitating Component: Promotions

Tuesday, November 25, 2008

"Ultimate Magic" uses a variety of promotional activities to reach out to the public. Taking for example, large posters were displayed on various parts of Clarke Quay. Like on the glass display in The Arena and also on the walls of building around the area. Such posters tend to attract on-site visitors. The event also uses a variety of media as a form of promotions. For example liaising with Singapore Tourism Board(STB) will help to promote their event to tourists as they look up on STB website site. Also the creation of their individual blog and also their duo blog at their main website allows their event to be widely advertised.

Working together with SISTIC also helps to promote to event to the public. As SISTIC is the most common form of purchasing ticket for events happening in Singapore, by working with them, it increase their range of advertising to reach out to more potential customers. However, efforts like live performance such as "The Impossible Journey" and "The Impalement Cage" acts as free advertisement and promotes the duo to the public. As they successful complete such acts in front of the audiences, they are publishing their capability to them as well. Also after the success of each act, write-ups that discuss about the success of the performance also help to promote them better.

Another form of promotion can be in the form of the individual themselves. As ‘Magic Babe’ Ning is voted 16th sexiest woman in the world in FHM Singapore, it boost her reputation even more when she became Singapore first female professional illusionist.

All such performances contribute to establishing a better public relationship and to promote this event better.

On the whole I feel that the promotional effort of the event is alright, but the management might want to do a little more advertising to promote the event further. Maybe commercial ads can be put up on television to promote the event; this will help to reach out to families who might be their potential customers.

Magical @
3:06 AM