As people are part of the product, therefore the success of the event depends on whether there are sufficient interaction between performers and audiences. In my point of view, "Ultimate Magic" did a pretty good job in this area.

Prior to the start of the event, card tricks were being displayed by the assistant. And throughout the short demonstrations, jokes were cracked and communication between the assistant and the audience were quite interactive so as to get the audiences in the mood for more magic tricks. The set up of the area also ensure maximum interaction between the staffs and the audience. The stage is located near to the seats to allow the 2 illusionists to easily communicate with the audience. For example, in some of the tricks, audiences were invited up to the stage to ensure that all the props used were authentic. Such small requests break down the barrier between the performers and the audiences.

From another point of view, their website also makes uses of this marketing mix strategy. Features like ‘Contact Us’ and ‘Fan Page’ allows their fans to interact with one another and also with the illusionists themselves. Any questions by the public can also be answered; this allows interaction between them and the public.