In programming, there are 4 key elements in programming success and by using "Ultimate Magic" in reference to these 4 elements; we can determine whether they use this marketing mix strategy to its advantage. The need to marry the event program with its physical environment or site The role and operational approach of the artistic director/producer Establish criteria for program content
The need for a distinguishing core concept in the program
In "Ultimate Magic", this event delivery a series of illusion tricks as entertainment and also this helps to ensure that such entertainment can be presented to its audiences in a whole new way. It also serves as an encouragement for those who loves illusion tricks that they can achieve fame regardless of gender as ‘Magic Babe’ Ning is a real example that women can excel in the area of magic.
Illusion shows in the midst of Singapore’s top night entertainment district, "Ultimate Magic" provides a whole new experience to its audiences. Also, people patronize clubs and pubs in Clarke Quay to seek entertainment or basically a place to chill. This event can become an alternative choice of programming to be included in these peoples’ list of entertainment.
As the illusion is managed and performed by J C Sum and ‘Magic Babe’ Ning, careful planning of programming enables them to constantly keep the audiences attracted to their performance. Taking for example prior to the starting of the show, their assistant displayed some card tricks to get the crowd hyped up. The careful selection of assistant will show positive response as the show begins. If the assistant were to fail in most of his tricks, then the crowd would be having second thoughts on whether the high cost they paid is worth the value. Hence careful planning of program flow using which assistant is vital to the success of the event and this success is show by whether each audience left The Arena with a wonderful experience and leaving The Arena in awe as they just witness some of the most unbelievable illusion tricks.
As the 2 illusionists are the programmer; they have control over the standard of the performance they present. Taking for example, the planning of how to make an entrance onto the stage to get the show started depicts a certain level of standard for the rest of the show. Compared to just walking onto the stage, J C Sum teleported onto the stage from Night Safari and ‘Magic Babe’ Ning appeared out of shadow rather then simply walking out. Such examples sets the criteria for the entire show and what the audiences will receive is no less then a certain level of standard of performance.
On the whole, I think that the programming of the event was used quite efficiently. However, one point to take note might be that the duration of the show to be slightly longer. As audience pays around S$55 for ticket fee, 1 hour duration might be kind of short. So perhaps the management might want to consider lengthening the show by another 30mins or 1 hour.
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