The product consists of 3 main elements, mainly the core product, tangible product and the augmented product. Core product Augmented product
In this event, the core product that refers to the experience of being entertained via illusion tricks. As customers’ pays entrance fees to watch the live show, they are actually looking forward to being left in awe by the stunning illusion tricks performed by the 2 illusionists. Also another core product could be to see the illusionists up close compared to just watching off the internet or televisions. Guests purchase the tickets to meet these 2 illusionists in person and to watch the show performed live by them.
Tangible product
In this case, the tangible product might be the venue itself, The Arena is located at Clarke Quay, one of the top entertainment site in Singapore and that the building itself, which is a club, creates a totally different ambience compared to being held in a theatre. Also, sofas were used rather then chair to bring more comfort to guests prior to the start of the show. All these physical products further enhance the uniqueness and comfortable ambience which allow the audience to be able to fully enjoy the performance.
There were many augmented product that makes the performance much more enjoyable. For example complementary drinks to freshen up the audiences, card tricks performed by the assistant to get the audience in the mood for the upcoming performance and also usage of lights and music to further enhance the ambience and to prepare the audiences for the shock of their life in the next hour.
The event also pays close attention to what the potential customers need, want and will pay for. As for customers need, it refers to the need of a high class magic show entertainment. "Ultimate Magic" provides a platform where magic shows can be held in clubs and also a place where professional illusionists can perform, this also satisfy their wants to be entertained. The amount of money the customers are willing to pay for also shows their expectations and the value of entertainment they should receive. As guests are paying around S$55 to watch the show, a certain level of expectation is formed in the customers’ mind. And the show did provide extraordinary tricks and a wide range of unique and dangerous stuns to meet these expectations of the audience, to make sure the audiences will feel that the costly entrance fee they paid for are well-valued in the short 1 hour performance. Hence I feel that they did define their product clearly and reaches out to the correct audiences who know what they are seeking for in terms of high-class entertainment
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