The objective of this blog is to firstly identify how the various components of the event marketing mix had been adopted in the event chosen and to evaluate how effective these components had been used to contribute towards the success of the event. Secondly, this report allows us to consider the role of this event to Singapore and its value to the tourism economy. The methods of research are mainly through internet and observation. 
The chosen event is named "Ultimate Magic" – Singapore’s first permanent illusion show held at The Arena @ Clarke quay. Performed by Singapore’s celebrity magic duo J C Sum and ‘Magic Babe’ Ning, this event aims to bring magic closer to the public in a new environment. This million-dollar contract that enables this magic duo to perform at The Arena will last for 16months, from 1 September 2008 to 31 December 2009.
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